How Do I Turn This Mess Around? Part 2A - by Kevin Lister The initial step to creating our new marketing program was to review the company’s previous year’s marketing effort so that we would have a clear picture of their current marketing strengths as well as weaknesses. We looked at the three marketing areas that are relevant to a construction company which are price, product/service, and promotion (three of the four Ps of marketing). Read It Now Create a Company Environment that Promotes Employee Retention Part 2 by Linnea Blair
Employees who have clear expectations of performance, are assessed objectively against those expectations and understand what they need to do to progress in the company are more likely to feel that this is a company with which they can grow. Read It Now |